Sundaram Finance has grown
over the past decades on the foundations of dedicated customer
service, fair business practices, efficient, safe and trusted
financial policies.
Strong Values
Faith. Depositor Confidence. Institutional Trust. Investor
Steadfastness. Employee loyalty. These five pillars support
the strong edifice of Sundaram Finance. An edifice built in
1954, when Shri T.S.Santhanam envisioned the future of Hire-purchase
Finance in India. Sundaram Finance was promoted by Madras
Motor Insurance Company, a part of the reputed TVS Group.
A visionary ahead of his times, Shri Santhanam identified
the opportunities that arose as a fledgling nation embarked
on the path of development, anticipating the important role
the finance industry would play in the emerging market scenario
in the country. It was his foresight and entrepreneurial instincts,
which laid the foundations of Sundaram Finance. Foundations
that would ensure a secure future.
Reaching Out
Driven by the sincerity of Shri Santhanam’s concern
for commitment to and passion for the small truck operators,
at a time when the focus was only on financing large truck
operators, Sundaram Finance emerged as a leading financier
of the transport sector. Devoting its services to the growth
of the road transport industry, Sundaram Finance is today
synonymous with automotive financing in the country.
Today, Sundaram Finance has a nationwide network supported
by a dedicated team of service oriented personnel, who ensure
personalized customer service. Sundaram Finance remains true
to its core values of prudence, fairness, transparency and
service excellence which have enabled it to emerge as a leader
in its chosen field.
Dedicated Service
At Sundaram Finance, values are defined by the services rendered
to the customer.
Long before customer satisfaction became a fashionable concept,
Sundaram Finance distinguished itself by providing a host
of value-added services which transcend the ordinary approach.
At Sundaram Finance, service is a way of life.
Integrity
From being the leader in hire-purchase, Sundaram Finance
has spread its activities and today its range of financial
services encompasses Leasing and Car Finance. Sundaram Finance
also offers Home Finance and Asset Management through its
subsidiaries.
Deposits
Sundaram Finance offers attractive schemes to all its depositors.
In fact, many of the depositors have a relationship with
the company which spreads over three generations and view
Sundaram Finance as synonymous with safety, security and
service.
The company has been rated MAAA by ICRA signifying highest
safety.
Leasing
Sundaram Finance diversified into leasing in 1981, when
leasing was still in its conceptual stages in the country.
Pioneering the growth of leasing with its flexible, cost-effective
and tailor-made leases, Sundaram Finance, today counts among
its clientele some of the most reputed blue chip companies.
Sundaram Finance has a diversified portfolio ranging from
computers to aircraft.
Car Finance
Economic liberalization saw the entry of many foreign car
manufacturers in the country. Realising the high growth
potential of the car market, Sundaram Finance launched Sundaram
Car Finance exclusively to finance cars and utility vehicles.
Supported by a large countrywide network, strong dealer
relationship and its customised service, Sundaram Finance
has attained a position of strength in its area, servicing
a very large customer base.
Prudence & Vision
Sundaram Finance achieved its leadership position by a unique
combination of traditional conservatism and judicious dynamism.
The values envisioned and inculcated by Shri T.S.Santhanam
have endured and inspired the professional workforce at Sundaram
Finance to a very high degree of commitment and dedication.
The prudent practices followed by the Company such as strong
credit appraisal skills, effective receivables management,
well defined documentation and procedures have become industry
benchmarks.
At Sundaram Finance, people are its most valuable assets.
The Company conducts regular in-house training programmes
that help motivate employees and improve leadership and managerial
abilities. Every employee at Sundaram Finance is proud to
represent an institution that values professional integrity,
above all else.
Sundaram Finance not only invests in its people but also in
the latest advanced state-of-the-art technology. It set industry
standards by computerising and networking all its offices
through a variety of communication media including VSAT installations.
These ensure efficient and smooth functioning of all its systems
and procedures resulting in better customer service.
Secure Future
Be it lenders, depositors, shareholders, customers or employees,
Sundaram Finance has always enjoyed an excellent relationship
with all its stakeholders. In fact, the Company owes its impressive
track record to these long standing relationships. Today,
Sundaram Finance has come a long way from its position of
being the leading Hire-purchase Finance Company to become
the leader in its chosen field.
Committed to Society
Sundaram Medical Foundation (SMF), a non-profit Trust set
up in 1990, exemplifies the commitment of Sundaram Finance
Group to the community and its citizens. Dedicated to setting
new standards in quality healthcare to the community in a
cost-effective manner without compromising on patient care,
medical competence, service courteousness and compassion,
Dr. Rangarajan Memorial Hospital is a hospital under SMF,
where caring is not a sub-speciality in medicine.
Endowed with a large corpus Fund, the hospital is today, equipped
with up-to-date medical infrastructure and provides a wide
range of medical services fulfilling a long felt need for
providing quality healthcare at affordable costs. |